John Boitnott

Don't let shiny object syndrome haunt you this Halloween. Whether it's the AI rabbit hole or the marketing monster, here are six traps that can derail startups and how to avoid them.

Olympic champion Shaun White is changing the very sport he loves. He identified a fragmented tournament system that made life tougher for athletes like himself — so he created his own league.

Don't let Amazon Prime Day intimidate you. Take these strategies and boost your ecommerce sales without slashing prices or losing the brand identity you've worked so hard to create.

If you're looking for a way to shake up some of the stagnant thinking and difficult roadblocks you've faced as a founder, then retreats could be the answer for you.

Success, happiness and money are intertwined — and seldom interchangeable.

Before you commit to a customer relationship management platform, make sure it has the features you need to grow your business and get the most out of your investment.

Smart tax planning strategies will help your business save money legally and efficiently in the upcoming tax year.

If you want to keep customers on your site and drive purchases, one marketing strategy could be your game-changer.

If you're looking to keep your best employees, maintain morale and stay competitive in today's market, the secret might be in your approach to annual raises.

Do you dive right into marketing tactics before coming up with a clear strategy? Don't put the cart before the horse — here's how to build a solid foundation for effective and focused marketing.

Seasonality isn't just for holiday pop-up shops. Spotting and understanding the cyclical trends in your business and industry can help you maximize profits throughout the year.

Do you know how to how to engage the political world to benefit your bottom line? These strategies can help you build influence and advocate for your business.

Without open lines of communication, it can be a struggle to build a healthy operational environment or team culture, causing your entire organization to suffer. Here's how to do it the right way.

Here's how entrepreneurs can leverage election season insights to uncover truth, improve decision-making and better understand human behavior in business.

With a couple of months until Election Day, now's the time to think about how to encourage voters, work for a better community and even drive sales.

If you're looking to hire an experienced candidate, do you know if they're able to make a quick impact on your business or get hands-on if needed? Ask these questions to find out.

More than ever, we live in a global work-from-home economy. Offshoring can help you reap the benefits of that by cutting costs, enhancing unit economics and improving productivity.

Contracts are not a substitute for trust, they are the basis for trust.

Don't let low-value accounts and promotional material bog down your time on X (formerly Twitter). Here are some strategies to curate content, engage with quality people and maximize your time.

One beneficial relationship could make the difference when it comes to engaging more customers and lifting your company to new heights.

Deeper connections are truly the most effective way to grow your career, company or personal life. Here's how to cultivate them through networking.

If your marketing efforts don't produce measurable results, or at least aren't on track to, then they may be a waste of time and money.

Lost in the "Should I buy?" software maze? From adaptability to negative reviews to a vendor's vision, key areas to explore before committing to a purchase.

Comprehensive knowledge of how customers use your product makes possible a variety of improvement pathways, including more effective upselling.

Here's how you can navigate Quitter's Day, the notorious January day when New Year's resolutions tend to lose their effectiveness.

A strong culture grows from working toward shared goals, even when you aren't in the same room.

How to identify truly capable marketers, then drive growth through customer-focused strategy, data-driven decisions and flawless execution.

Purchasing potential customer info in an effort to expand a client base can be tricky. Keep these key points in mind as you consider it.

When daylight saving time ends, the adjustment can bring about changes in your physical and mental health. Entrepreneurs can take steps to adjust their routine and stay thriving even after the time change.

By making small adjustments to your current business plan, you can achieve a major increase in revenue. When you optimize your website or tap into current customers for referrals, you'll find new ways for your business to thrive.